The change you keep putting off
One-to-one AI training for Brighton business owners.
There's something you've been meaning to get to for months, even years, whether that's a new service, a better process, or the kind of customer you never quite get round to chasing. It loses to the urgent every single week. Win back six or seven hours and that stops being inevitable.
One working week. The coloured hours are the ones you get back, for the thing you have been meaning to get to.
The problem
Quoting, chasing, managing and the admin that eats your evening. These take priority every week, so the work that matters never gets a look in. You've probably pointed AI at some of it, got something generic back, and rewritten it yourself anyway.
Ten minutes between other jobs is long enough to type a question and nowhere near long enough to learn how to ask it well. So the hours stay where they are, and the thing you keep postponing stays postponed.
How it works
It starts with a free 30-minute call to see whether this is a good fit for you. If it is, the Starter Pack runs in three stages, so you always know where you are.
We walk through a normal week of yours and pick the two jobs eating the most time, then agree what it would look like if they were fixed.
We fix them together, on your setup, with your real work open in front of us. You do the typing, which is slower in the room and pays off later, because the things you build yourself are the things you still use in six months’ time.
Three weeks on we look at what stuck and adjust what didn't work. You keep a one-page playbook written for your business, and you decide what the reclaimed hours are for.
You leave able to do it yourself
You can run all of this without me once the three sessions are done, so I teach the technique and you do the work.
You should be able to carry on from there under your own steam. If you want to take it up a level after that, I can help with that too.
Your data, your standards
I've spent years handling other people's confidential work, so this is familiar ground and we'll get your setup right early on.
Where does my data go?
We prioritise safe and ethical use of data in session one: which tools, which settings, and what never gets pasted in.
How do I know it isn't making things up?
You check it, and I'll show you how, along with where these tools are weakest. Your name goes on whatever comes out, so you stay in charge of it.
Pricing
Free fit call. Thirty minutes to see whether this is a good fit for you. There is no charge and no obligation.
Starter Pack, £495. Three 90-minute sessions, spread across four to six weeks at your pace.
First three clients: £395, in exchange for a testimonial.
Who this is for
Owner-operators in and around Brighton who are doing too much. If you want your business to use technology, rather than be about technology, then this is probably for you.
Who this is not for
If you're after a certificate or a standard course there are better places to spend your money - this is about bespoke training tailored to you.
About me
Hi, I'm Simon Booth-Lucking. From early websites, to social, and now AI, I've taught new tech to nervous people before.
I was one of the leads at Social Media School, back when social was the thing everyone suddenly had to understand and nobody wanted to admit they didn't. We taught brands, governments and the NHS. The panic then looks a great deal like the panic now, and the fix has stayed the same: sit down with someone, work on their real problems, and leave them confident and able to carry on without you.
I've spent twenty years in small businesses. I've ran the finances, served the customer and posted the updates. I know what it's like to have neither the time nor the money to do everything properly.
These days I run a business innovation practice in Brighton and use these tools daily on client work where being wrong has consequences. That's how I know where they earn their keep and where they will waste your afternoon.
Questions
Do I need to be technical?
No. If you can use email and a browser, you have everything you need.
Where do we meet?
Your place, a café, or a meeting room I can book if that suits you better. I cover Brighton and Hove, and will travel to Lewes, Shoreham, Worthing and beyond.
Which tools will we use?
Whichever ones fit your work, usually ChatGPT or Claude.
How long does it take?
Four to six weeks for the full pack, arranged around your diary.